Bright Smile: You'd be hard-pressed to find someone willing to turn down a megawatt white smile. The fastest way to get one is to find a whitening toothpaste. In truth, searching for the best whitening toothpaste out there can be a real struggle if you don’t know where to look or what to look for. Introducing Close Up White Now: New Closeup White Now Ice Cool Toothpaste is here for one shade whiter teeth instantly* with extra freshness. This fluoride toothpaste contains high-quality ingredients to fight cavities, freshen breath, and whiten teeth.
Unique Formula: The power of blue sapphire pigments; Closeup White Now's unique formula works just like colour-correcting cosmetics to cancel out yellow stains, boosting the whiteness of your enamel tone to create a unique shade of white instantly.
Safe Whitening: Close up White Now, whitening toothpaste zero abrasive formula instantly whitens your teeth without damage to your enamel or increased sensitivity. Though powerful, it's a safe whitening method.
The Closeup Story: Our story begins in 1965 when Closeup was the first to bring gel toothpaste, infused with mouthwash to market. Today, our team of professionals continue to develop innovative kinds of toothpaste, supported by clinically proven technologies, focussing on anti-cavity protection, visible whitening and superior freshness.
*The instant and optical effect is temporary.
